Product-led growth (PLG) is the biggest trend of 2021, but we’re seeing a shocking amount of folks adopt it on their company’s exterior without making the necessary changes internally. This means product-led imposters are among us.

Are you one of the product-led imposters?


For 2021, we put the latest data under the magnifying glass to uncover:

  • The best way to build a growth-driven product
  • The right sales and marketing approach for your product
  • Where to look for bleeding-edge PLG inspiration

About: Openview

OpenView is an expansion stage venture firm that helps grow software companies like Instructure, Kareo, Datadog, and Expensify into market leaders. [Quelle: Crunchbase]