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Delivering on the Promise of Modern Account Planning
März 10 @ 9:00 pm - 10:00 pmfree
Join Revenue Leaders from Forrester, Teradata, Templafy, and BoostUp.ai as they discuss best practices for planning and implementing a structured approach to account planning that delivers value for all participants, especially sales reps.
B2B companies invest enormous time, money and energy in account and territory planning methodologies and workshops. Plans are often viewed as an administrative exercise by sales reps, developed in silos with disconnected or even competing goals and objectives vs. a strategic exercise.
Delivering value from the investment requires a repeatable process that includes communication, collaboration, and insight from across the organization (e.g. marketing, product, channel partners, etc.).
During this roundtable, these experts will discuss best practices for planning and implementing a structured approach to account planning that delivers value for all participants, especially sales reps.
Join us as they discuss:
- The components of effective account planning
- Insights into effective and actionable account plans that provide value to the sales rep
- Delivering sustained, long-term value from account planning programs
- Tools and insights that inform proper account planning