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Harness the power of revenue operations to achieve faster growth

März 15 @ 12:00 pm - 1:00 pm


15% increase in win rates? Harness the power of revenue operations to achieve faster growth

In sales, accurate and accessible data can mean the difference between winning more and hitting your number – or coming up short.

But just having access to data isn’t enough. Knowing what to measure, how to interpret the results – and using those insights to take action – is key.

It’s a pretty compelling statistic that companies that measure the right metrics, and act on sales and revenue data signals, see, on average, a 7 per cent increase in their win rates in the first year, and 15 per cent by their second year.

What’s more, companies with a revenue operations function increase their sales productivity by 10 to 20 per cent, research by Boston Consulting Group found. The tighter alignment can also double or even triple return on digital marketing spend, while increasing lead acceptance by 10 per cent, and customer satisfaction by up to 20 per cent.

So where do you start?

The first step is thinking through your operating cadence with the end goal in mind. What do you want to measure? Which are your most important workflows? What signals and data points do you need to operationalise this? Getting a full picture of what’s happening across your go to market teams with better data is critical. Better data, a well-defined operating cadence and a platform to operationalise everything are vital to your business’ success, and will improve  your selling motions, sales processes, sales cycles, and more.

For example, if the goal is to maintain certain pipeline coverage ratios, you may want to focus on activity metrics and performance indicators, such as emails sent, phone calls made, and meetings booked.

In this webinar, we look at how leading companies bring together all sales signals and operationalise their cadence to achieve faster growth across go-to-market teams.

Secure your place on the webinar today.


März 15
12:00 pm - 1:00 pm


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