How to use lifecycle marketing and behavioral signals to maximize customer LTV

Fragmented, ineffective, and lacking intentionality. Fortunately, with lifecycle marketing done right, brands can reach customers at each stage of the buyer journey — and use their behavioral signals to better personalize their next brand interaction.

With the cost of acquiring new customers as much as 5-25x more pricey than retaining existing ones, successfully engaging customers and maximizing customer lifetime value (LTV) is a no-brainer.

Join our webinar on June 23 at 12 PM PT, co-hosted with performance marketing agency WITHIN’s Head of Lifecycle Marketing, to learn:

• How to strategically use discounts to incentivize the right customers
• What types of data to be “listening” for, and how machine learning can help decisioning
• How to start implementing lifecycle marketing at your organization