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How to use lifecycle marketing and behavioral signals to maximize customer LTV
Juni 23, 2022 @ 11:00 pm - Juni 24, 2022 @ 12:00 amfree
What’s marketing without a holistic approach?
Fragmented, ineffective, and lacking intentionality. Fortunately, with lifecycle marketing done right, brands can reach customers at each stage of the buyer journey — and use their behavioral signals to better personalize their next brand interaction.
With the cost of acquiring new customers as much as 5-25x more pricey than retaining existing ones, successfully engaging customers and maximizing customer lifetime value (LTV) is a no-brainer.
Join our webinar on June 23 at 12 PM PT, co-hosted with performance marketing agency WITHIN’s Head of Lifecycle Marketing, to learn:
- How to strategically use discounts to incentivize the right customers
- What types of data to be “listening” for, and how machine learning can help decisioning
- How to start implementing lifecycle marketing at your organization