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The Messaging Matrix: An absurdly simple framework for 10%+ reply rates and 30%+ cold call conversion rates
Januar 26, 2022 @ 7:00 pm - 8:00 pmfree
The worst part of outbound is dealing with the failure rate.
Statistically, you’re gonna fail 90%+ of the time. The part that sucks the most is that you’ll never know why—because prospects ignore your emails and phone calls.
Here are two scary stats fo’ yo’ ass:
1) 1% – The chances you get a reply to your cold email (Clearbit)
2) 1.48% – The chances of a positive outcome to your cold call (Gong)
Where most reps go wrong is attacking this problem with volume. I mean why not, right?
Low cold email reply rates? Send 10x more automated emails to hit your number.
Low cold call success rates? Use a dialer to ramp up the volume of calls and conversations.
But here’s the thing: it’s not sustainable. It looks and feels super spammy to your prospects. And you’re throwing away good opportunities because you look unprofessional.
You need to focus less on volume. And more quality.
# of Quality Meetings = Volume of Outreach x Quality of Outreach
This training is all about the quality part. And I’m going to show you how to build a Messaging Matrix that will dramatically improve the results of your cold outreach.
What to expect from this free training:
● A foolproof messaging framework to troubleshoot low converting cold emails and cold calls
● How top reps find the language for their cold emails that generate 10%+ reply rates
● How to find the language to revamp your cold call opener to get to 30%+ success rates
● Half a dozen ways you can read your prospect’s minds so you know exactly what to say
● How to collect all your messaging in one place using a Messaging Matrix