The Recession: How to prepare & thrive during a downturn

There’s a lot of talk about the recession right now. Most of it’s B.S. from „experts“ predicting when sh!t will hit the fan.

We all know that you can’t predict these things. But there’s a lot of evidence to support that a recession coming. Companies are already starting to put hiring freezes in place and thinking twice about their expenditures.

If you haven’t started preparing yet, you’re behind.

That’s exactly why I’m running a webinar with my good friend, Todd Caponi.

Todd was a VP of Sales at Right Hemisphere (acquired by SAP) during the last financial crisis back in 2008-2009. And he’s got the experience of leading salespeople from the trenches as both a VP of Sales and CRO.

He’s sharing a 3-part framework to prepare and thrive during a recession:

1) Adjust your messaging. How to hone into what matters most to your buyers during a downturn: reducing costs, extending runway, and reducing risk.

2) Extreme firmographic focus. How to narrow your focus into key verticals where you’re most likely to build momentum and experience success.

3) Confidence begets confidence. How to instill confidence into your buyers by helping them see around corners.

This one’s a must-attend if you want to be in a position to thrive during the recession.